About Us

The Dallas/Fort Worth Area Tourism Council (DFWATC) is a valuable tourism industry resource for those who lead our cities, counties and state. We would like to acquaint you with the Council and its activities, and to provide important information about the tourism industry.

Since 1978, the Dallas/Fort Worth Area Tourism Council (DFWATC) has been a comprehensive force within the tourism industry, marketing the entire Dallas/Fort Worth/North Texas region as a single destination. Its members work together collaboratively to bring visitors, and visitor dollars, to the area. A non-profit organization, the Council represents more than 40 cities with membership including convention and visitors bureaus, chambers of commerce, hotels, attractions, restaurants, transportation entities, entertainment companies, tour operators, airlines, and airports.

Our Mission

The mission is to make the Dallas/Fort Worth area the "must visit" destination in Texas.

What we do

The Council focuses on the promotion of the DFW area as a leisure destination to a growing regional inbound market, with heavy concentration on attracting visitors within a 500-mile radius. By working cooperatively with its members, the Council is able to publish the Official Visitors Guide to the Dallas/Fort Worth Area, as well as lead extensive marketing and media efforts to showcase the area to travel consumers, tour and travel planners, travel journalists, and visitors both inbound and during their stay in the DFW area in a variety of ways.

Today, we are celebrating over 30 years of cooperatively promoting the region, representing over 150 organizational members in Dallas, Fort Worth & Beyond!

For more information on the organization, please see our:


Organization Contacts

Executive Director: Traci Mayer, CTA

For advertising information in our Official Visitor’s Guide contact: Carmen Tidwell, CTA