Welcome to the Dallas/Fort Worth Area Tourism Council (DFWATC) partners section. DFWATC was formed in 1978 to be a comprehensive force within the tourism industry to jointly market the entire area as a single-destination.
As a not-for-profit organization, DFWATC represents over 40 cities and multiple counties in North Texas with more than 130 organizational members participating from area Convention & Visitors Bureaus, Chambers of Commerce, hotels, attractions, transportation, entertainment, tour operators, airlines, shopping centers, airports and restaurants.
Our partners are all vital marketing partners of DFWATC. You are part of a dynamic and economically important industry whose aim is to support our mission to increase tourism revenue and number of visitors by cooperatively marketing the Dallas/Fort Worth/North Texas area as a great travel destination.